We just need to invent a straw that lasts a little bit longer than 4 seconds but still less than a million years.

My journey began with dreams of pop stardom, kicking off my musical escapades as part of Hawaii's inaugural punk band, Open Wide, and later in the London 80's pop scene with various bands. I even made a few appearances on Top Of The Pops, playing bass for Matt Bianco. But the real magic happened when In decided to hop over the fence into the world of sonic branding.

My  journey in composing and producing applied music and sonic branding has spanned over 35 years in both London and Sydney. In that time, my sonic creations have been the driving force behind selling everything from airlines and cars to department stores, nappies, chocolates, sports drinks, fast food and a whole lot more. 

I own and run an award winning sonic branding agency called ...

Smith & Western. 

We are based in Sydney, Australia and work with clients all over the world.

If you have any questions about sonic branding or would like to discuss a project, feel free to contact me. Here is our website

www.smithandwestern.com.au